Over 20 years as a marketing, brand development, interactive, new media, emerging tech marketing professional. I specialize in defining strategy for digital/social/mobile campaigns that enable clients & organizations to drive measurable returns while consistently exceeding expectations with a passion for creating demand for sports & entertainment brands. I impact these industries through intersection of strategy and technology.
I have developed a significant base of experience across multiple verticals & disciplines which has led to strategic interactive consulting engagements with a number of professional sports and entertainment properties, teams, leagues, governing bodies and leading brands. Proven record in sports, entertainment and corporate worlds in digital strategy & monetization, analytics/data measurement & optimization, mobile solutions, media placement, branding & campaign development, client services & business solutions.
Specialties: Marketing · Brand Development · Digital & Content Strategy · Website Dev · Analytics, Measurement & Optimization · Social Media · Community Management · SEM/SEO · Mobile · Revenue Performance · Client Services · Ticket Sales Strategy · Media Placement · Broadcast Operations · Merchandising · Partnership/Sponsorship Monetization